I started True Reach Labs, a content and narrative strategy studio, to help founders and executives in digital healthcare become thought leaders. We act as the plug-in content arm health tech leaders need, crafting storytelling systems that build clarity, consistency, credibility, and long-term impact.

My ties to healthcare are lifelong. I grew up rocking my dad’s stethoscope and his mint-green doctor scrubs around the house, and listening to colorful work stories from my mom, a nurse who cared for patients in prisons, hospitals, and the Air Force. That early proximity to care, complexity, and humanity shaped how I see the world.

As a journalist, I built my career covering stories at the intersection of culture and community. Beyond reporting, I learned how to grow audiences, move stories through social channels, and track what resonated. Working inside digital media companies like BuzzFeed and Business Insider taught me how to blend traditional reporting with platform-savvy distribution, personal voice, and measurable outcomes. That foundation led me to launch Coronavirus News for Black Folks, a critically acclaimed newsletter that helped close the information gap on racial health disparities during the pandemic.

Now, as a strategist, I partner with the leaders solving the very problems I once reported on, building narrative systems that help them get seen, trusted, and funded. Because the work they're doing matters and so does how the world receives it.

Their visibility is part of our collective power. When they win, we all do.